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Hendrik Miranda.

Digital creative · Founder · Strategist

Brand, technologyand growth,built as one.

Hendrik Miranda

Founder — OTM Digital

I build digital systems where design, websites and performance marketing work together to turn attention into business.

View Selected Work Explore OTM Digital

02 — Positioning

A website is not the product. The system around it is. I design and build the whole path, from first impression to first conversation.

  • Designserves the business.
  • Websitescommunicate.
  • Brandingcreates perception.
  • Marketinggenerates opportunities.
  • Technologysolves problems.

03 — Selected work

Four brands. Four audiences. One standard of care.

Real projects. Each one started with a business goal and ended as a digital experience.

01 — Fashion / Digital Commerce

Via Musa

Via Musa website hero: two women wearing fitness sets under the headline 'Vista sua melhor versão'
viamusa.online ↗

Establish a credible premium presence and turn interest into direct conversations with the brand.

Project type
Fashion / Digital Commerce
The challenge
A premium women's fitness brand needed a digital home that felt aspirational, yet made buying easy for an audience that already talks to brands on WhatsApp.
The approach
Build the site around one idea — elegance, comfort and performance — and shorten the path from product to conversation.
Digital experience
A confident hero, a brand story told by its founders, collections, product benefits, FAQ and Instagram, all leading to a WhatsApp-led purchase flow.
Key features
  • Brand positioning hero
  • Collections & product presentation
  • Benefits and differentials
  • FAQ
  • Instagram integration
  • WhatsApp commerce
Visual direction
Lifestyle photography, soft feminine palette, generous type and a clean, product-first layout.
Technology
Responsive website · WhatsApp conversion flow
Visit viamusa.online ↗

02 — Luxury / Hospitality / Travel

RuthyMilano Concierge

RuthyMilano Concierge website hero: Milan Cathedral with the headline 'Curating extraordinary experiences'
ruthymilanoconcierge.com ↗

Communicate sophistication and trust, and make a complex service portfolio easy to understand and act on.

Project type
Luxury / Hospitality / Travel
The challenge
A Milan-based concierge offers many complex, bespoke services. The site had to feel trustworthy and refined without overwhelming the visitor.
The approach
Let editorial storytelling carry the value. Present a broad service range simply, and keep one clear next step: a conversation.
Digital experience
An editorial, restrained interface: serif headlines, generous white space and destination photography that sets the tone before a word is read.
Key features
  • Luxury travel & concierge
  • Hotels, chauffeur, private tours
  • Shopping, fine dining, private boats
  • Events & weddings
  • Lifestyle management
  • Direct WhatsApp contact
Visual direction
Editorial luxury: warm neutrals, elegant serif italics, restrained UI and monumental imagery.
Technology
Responsive website · Direct contact flow
Visit ruthymilanoconcierge.com ↗

03 — Architecture / Personal Brand / Portfolio

DN Architect

Delmo Neto architecture portfolio hero: large typographic name over a fine line drawing on a dark background
archidelmoneto.online ↗

Build a personal brand and present complex professional work clearly to studios and clients across Europe.

Project type
Architecture / Personal Brand / Portfolio
The challenge
An international architect and designer, based in Milan, needed a portfolio that presents research, BIM and interiors with the same rigor as the work itself.
The approach
Treat the site as a piece of architecture: a numbered structure, strict hierarchy and typography doing the heavy lifting.
Digital experience
A typographic, drawing-led interface with numbered sections (00–09) that guides the reader from manifesto to selected work, process and contact.
Key features
  • Architecture, interior & product design
  • BIM and research
  • Sustainability
  • Selected work & case study
  • Experience and education
  • Numbered section navigation
Visual direction
Dark, typography-forward and editorial, with fine linework, a monospaced accent and a single warm highlight.
Technology
Responsive website · Editorial information architecture
Visit archidelmoneto.online ↗

04 — Tourism / Hospitality / Salvador

RN Hospitalidade Turismo

RN Hospitalidade Turismo website hero: Salvador lighthouse at sunset over the sea with the headline 'Viva Salvador do seu jeito'
rnhospitalidadeturismo.online ↗

Give a Bahia-based tourism business a professional digital presence and a direct path from interest to contact.

Project type
Tourism / Hospitality / Salvador
The challenge
A Salvador-based hospitality and tourism business needed a website that presents apartments, experiences and services in one place, with a warm tone and an easy way to get in touch.
The approach
Lead with the destination. Use Salvador's own scenery as the first impression, then organize the offer into clear paths: stay, experience, services and contact.
Digital experience
A full-screen coastal hero with a direct promise, two clear calls to action, a simple menu and a persistent WhatsApp button for immediate conversation.
Key features
  • Accommodation (Hospedagem)
  • Experiences (Experiências)
  • Services (Serviços)
  • Contact page
  • Persistent WhatsApp button
  • Clear primary CTAs
Visual direction
Serif headlines, deep green and terracotta accents, and full-bleed photography of Salvador at sunset.
Technology
Responsive website · WhatsApp contact flow
Visit rnhospitalidadeturismo.online ↗

04 — My business

Meta Ads & Conversion Systems

OTMDigital.

I build digital systems that turn attention into business.

OTM Digital is the company I founded. It builds systems that help businesses turn Facebook and Instagram attention into qualified enquiries, conversations and customers — not isolated ads or standalone websites.

From ad click to customer.

  • Meta Ads
  • Lead Generation
  • Landing Pages
  • Conversion Optimization
  • Remarketing
  • Creative Strategy
  • Acquisition Systems

The system

  1. 01

    Ad

    Creative and offer built to earn the right attention.

  2. 02

    Landing page

    One page, one job: turn a click into an enquiry.

  3. 03

    WhatsApp / Form

    A direct line between interest and a real conversation.

  4. 04

    Sales

    Leads reach the team ready to be qualified and followed up.

  5. 05

    Optimization

    What the data shows feeds the next ad, page and offer.

Ads are only one part of the system.

Traditional approach

  • Clicks
  • Impressions
  • Traffic
  • Monthly reports

Measures activity.

The OTM approach

  1. 01Strategy
  2. 02Offer
  3. 03Landing page
  4. 04Lead generation
  5. 05WhatsApp
  6. 06Remarketing
  7. 07Optimization
  8. 08Business outcomes

Connects attention to business outcomes.

Work with OTM Digital ↗Instagram @otmbranding ↗

05 — About

Creative thinking, technology and business — in the same room.

I'm Hendrik Miranda. I design and build websites, landing pages and the acquisition systems behind them, and I run OTM Digital, where that work becomes a service for other businesses.

My starting point is simple: design has to serve the business. A website has to communicate. Branding has to create perception. Marketing has to generate opportunities. Technology has to solve a real problem.

That is why I don't separate the craft from the outcome. The same person who shapes the identity and the interface also thinks about the offer, the conversation on WhatsApp and what the data says next.

My background is in systems and data — SQL, Python, Power BI and process automation, plus formal training in systems analysis and development. It's why I read a campaign the way I read a database: as something to measure, connect and improve. The result is work that looks considered and behaves like a system.

LinkedIn ↗OTM Digital ↗Instagram ↗

06 — 08 — Experience, education & skills

Background.

Professional experience

  • CEO / Founder

    OTM Digital · Salvador, BA

    Jan 2023 — Present

  • IT Intern — Systems Development & User Support

    FR Technologies · Salvador, BA

    Development and maintenance of internal systems, bug fixes and improvements, user support, testing, validation and process documentation with the IT team.

    Aug 2025 — Apr 2026

  • IT Intern

    Integra Segurança Digital · Salvador, BA

    Python for data extraction and processing, internal process automation, Power BI dashboards, technical support for security systems, network setup (DNS, DHCP, VPN) and basic Windows/Linux support.

    Nov 2024 — Jul 2025

  • Systems Analyst L1

    XTech Informática · Salvador, BA

    First-level technical support, SQL queries on the corporate database, network and software setup, and ticket handling and follow-up.

    May 2022 — Jun 2024

  • Apprentice (Jovem Aprendiz)

    Grupo MAP · Salvador, BA

    Administrative and HR support: admission and termination documentation, invoice entry in RM Totvs, and document digitization in Alfresco.

    Mar 2022 — Dec 2022

Education

  • Tecnólogo (CST) em Análise e Desenvolvimento de Sistemas

    Anhanguera Educacional

    Aug 2023 — Aug 2025

  • Ensino Médio

    SESI — Djalma Pessoa

    Jan 2019 — Nov 2021

Skills & more

Certifications
Fundamentos de Data Science e Inteligência Artificial · Introdução à IA generativa · Power BI · Copilot: Domine a IA no Microsoft 365 · Introdução à Ciência de Dados
Skills
SaaS · Digital marketing · Meta Ads · Business Intelligence · Automation
Technologies
SQL · Python · Power BI · Excel · Networking (DNS, DHCP, VPN) · Windows / Linux
Languages
English (Professional Working)

09 — Contact

Let's buildsomething.

Start a project — WhatsApp ↗Get in touch — Email

contatootmdigital@gmail.com